If three customer segments would like to be determined based on the generated

dendrogram, what is your suggested distance value for the segmentation? Draw

lines on the dendrogram. What are the three segments?

Dendrogram using Average Linkage (Between Groups) Rescaled Distance Cluster Combine 15 1 20 0 5 10 25 17 84 36 83 58 82 16 81 56 80 37 799 79 78 35 77 68 75 12h 75 30 74 65 73 61 72 67 71 48 70 45 55 69 15 14 68 63 65 64 64 231 63 28 62 25H 61 29 60 10 59 40 58 13 57 26 58 5 55 6 SA 521 53 7 52 60 51 50 50 70 49 83 48 24 47 44 46 66 45 69 44 39 43 34 42 49 41 78 40 33 39 41 38 54 37 11 74 36 35 8 34 711 33 75 32 19 31 22 30 184 29 73 28 21 27 38 26 85 25 46 24 80 23 31 22 77 21 20 20 19 82 18 721 17 32 16 62 15 47 14 1 13 27 12 53 11 76 10 9 3) 8 59 9 7 6 57 5 81 4 42 3 51 2 4 1 431 Dendrogram using Average Linkage (Between Groups) Rescaled Distance Cluster Combine 15 1 20 0 5 10 25 17 84 36 83 58 82 16 81 56 80 37 799 79 78 35 77 68 75 12h 75 30 74 65 73 61 72 67 71 48 70 45 55 69 15 14 68 63 65 64 64 231 63 28 62 25H 61 29 60 10 59 40 58 13 57 26 58 5 55 6 SA 521 53 7 52 60 51 50 50 70 49 83 48 24 47 44 46 66 45 69 44 39 43 34 42 49 41 78 40 33 39 41 38 54 37 11 74 36 35 8 34 711 33 75 32 19 31 22 30 184 29 73 28 21 27 38 26 85 25 46 24 80 23 31 22 77 21 20 20 19 82 18 721 17 32 16 62 15 47 14 1 13 27 12 53 11 76 10 9 3) 8 59 9 7 6 57 5 81 4 42 3 51 2 4 1 431