Question: IF you can answer within an hour it would really help lestion 1 (10 points) Complete this Competitive Profile Matrix (CPM) for Kohl's (Department Store)
lestion 1 (10 points) Complete this Competitive Profile Matrix (CPM) for Kohl's (Department Store) (Use your best judgment) and two direct competitors. 1. Explain in DETAIL the results and your rationale for product quality, product appearance (style) and their total overall score based on your judgment. 2. Discuss in detail the purpose of the CPM 3. Discuss and detail what the score total(s) mean for Kohrs compared to the scores of their competitors? Discuss this from a strategic planning view for Kohl's. Your answers must be thorough and each question must be answered with at least one or two very detailed paragraphs (depending on the question). Short and/or weak answers will not receive ANY points. Write at a senior level
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