Question: - II. Please select an industry and identify five merging trends. (30 pts) Upon identifying trends, please search the literature and internet for evolution and

- II. Please select an industry and identify five merging trends. (30 pts) Upon identifying trends, please search the literature and internet for evolution and illustrative examples (30 pts) How do you think these trends will affect the industry in the near future and what new product (s) would you launch if you were a Product Marketing Manager in this industry (40 pts). III. Example: Selected Industry: Soft Drinks Category 1. Emerging Trends DecreaseinconsumptiononCarbonated Beverages Increased demandforhealthyandnaturalbeverages Increased consumption of vitamins and mineral enriched packagedwater Decrease in the consumption of plastic pet water packaging Increased consumption of Energy Drinks II. Evolution and illustrative Examples FIT 22 UFITUFIT 22 22 MOTOR Protein Drinks P SEEDLY SLEDIT MELDI NFLIP Adult SoftDrinks zero SUGAR zero SUGAR zero SUGAR aca-Coh 'ca-Col ica-Cola bert Sugar FreeOptions WARS COLD COLD COLD BREW BREW BREW CONHEMU COFFEE & Ready to Drink Cold Brew Coffee III. Which Product I would launch if was a Product Marketing Manager: Packaged water with enriched vitamins and energy drink formula with funky packaging and at the same price level as a Carbonated Soft Drink. BATTERY

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