Question: Please select an industry and identify five merging trends. (30 pts) II. Upon identifying trends, please search the literature and internet for evolution and illustrative

Please select an industry and identify five merging trends. (30 pts) II. Upon identifying trends, please search the literature and internet for evolution and illustrative examples (30 pts) III. How do you think these trends will affect the industry in the near future and what new product (s) would you launch if you were a Product Marketing Manager in this industry (40 pts).

for example

Selected Industry: Soft Drinks Category I. Emerging Trends DecreaseinconsumptiononCarbonatedBeverages Increaseddemandforhealthyandnaturalbeverages Increased consumption of vitamins and mineral enriched packagedwater Decrease in the consumption of plastic pet water packaging Increased consumption of Energy Drinks Ready to Drink Cold Brew Coffee III. Which Product I would launch if was a Product Marketing Manager: Packaged water with enriched vitamins and energy drink formula with funky packaging and at the same price level as a Carbonated Soft Drink.

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