Ikea case study

Q$1.$ What is Ikea$$s marketing strategy in terms of standardization vs adaptation? Justify your answer.

Q$2$a$.$ Apply the product$-$market expansion grid to Ikea $($at the global level, not in individual countries$)$ and describe the overall global strategy it follows?

Q$2$b$.$ On the BCG matrix, where $($in which quadrant$)$ will Ikea $($at the global level, not in individual countries$)$ fit? Why?

Q$3$a$.$ Managers of IKEA stores have a great deal of discretion when it comes to setting prices. In terms of the ethnocentric$/$polycentric$/$geocentric $($EPRG$)$ framework, which management orientation is in evidence at IKEA? Explain.

Q$3$b$.$ What are the advantages of this approach?

Q$4.$ In terms of Porter$$s generic strategies, IKEA $($at the global level, not in individual countries$)$ pursues which kind of a strategy? Explain.