Question: Illustrate how TCCC was satisfying four (4) different customer segments in the soft drink market before the launch of Coke Life. 1. Health-oriented consumer segment

Illustrate how TCCC was satisfying four (4) different customer segments in the soft drink market before the launch of Coke Life.

1. Health-oriented consumer segment

2. Taste oriented consumers

3. Hybrid consumers

4. Please suggest

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