Question: I'm doing a project about Macdonalds and I need a report about the marketing channel steps part from (1-5) bellow please. The Elements of marketing
I'm doing a project about Macdonalds and I need a report about the marketing channel steps part from (1-5) bellow please.
The Elements of marketing channel of a firm Identifying a marketing channel strategy is a multi-step process. It's important to include the following elements into your strategy: Company profile and product/service features. SWOT Analysis: Include a SWOT analysis in your strategy to determine your strengths, weaknesses, opportunities, and threats. This helps you establish important elements such as the best places to pursue business and weaknesses you need to correct. Market analysis: The plan must include a practical part of surveying a group of prospects to identify requirements, needs and preferences of the potential market Competitive analysis: the plan must provide a deep analysis of the competitive environment to address strengths and weaknesses of the competitive product/service. Marketing channel steps: 1. Product description 2. Direct and indirect marketing channels 3. Marketing channel participants 4. Types of distribution 5. Channel design 6. Marketing channel and other marketing mix variables 7. Eventual conflicts in the marketing channels 8. Electronic marketing channel 9. Advantages and disadvantages of Marketing channel
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