Image ads tend to generate more consumer counterarguments when compared to other types of ads.

True

False

Question $7$

$5$ pts

$($Scenario $10-6)$ Target managers feel that their potential customers, who are now shopping in department stores, must be persuaded to visit Target stores by recognizing the unique image, positive significance, and social meaning for their brand. Several methods might be used, but which of the following would be least effective in accomplishing this objective?

Slice$-$of$-$life

Hard$-$sell

Fear$-$appeal

Image ads