Image transcription text Question 5 According to prospect theory and 2 promotional strategies of offering $1,000 price
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Question 5 According to prospect theory and 2 promotional strategies of offering $1,000 price reduction on a car costing $15,000 (labelled X) & offering $1,000 worth of free gasoline on a car costing $15,000 (labelled Y); O X will be more effective than Y with consumers OY will be more effective than X with consumers O Both X & Y will be equally ineffective O Both X&Y will be equally effective O Prospect theory does not deal with promotional strategies Question 5 According to prospect theory and 2 promotional strategies of offering $1,000 price reduction on a car costing $15,000 (labelled X) & offering $1,000 worth of free gasoline on a car costing $15,000 (labelled Y); O X will be more effective than Y with consumers OY will be more effective than X with consumers O Both X & Y will be equally ineffective O Both X&Y will be equally effective O Prospect theory does not deal with promotional strategies
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