1. Imagine that the spaces between your teeth are like your kitchen floor. It gets dirty, but regular sweeping and mopping help keep it clean. Unfortunately, the longer you neglect them, the more buildup forms and the harder it is to clean. Thats what happens when you skip flossing: The spaces between your teeth gather plaque, making it harder and harder to keep them clean. When the plaque grows out of control, it may lead to gum disease. Adding another step to your oral hygiene routine might seem like too much work, but there are big benefits to making sure that you take your dentists advice and add dental floss to your oral-care toolbox. Whats more, flossing the right way can help you get the most out of every strand. Now consider the following print communication and answer the questions that follow: [15]
2. Does this marketing stimulus represent advertising or PR? Explain your answer. [2]
3. Who is/are the likely target audience(s) of this marketing stimulus? Explain your answer. [2]
4. What is Colgate-Palmolives likely communication objective with this marketing stimulus? Explain your answer. [2]
5. What type of appeal is being used in this marketing stimulus? Explain your answer. [2]
6. What type of evidence is being used in this marketing stimulus? Explain your answer. [2]
7. Does this marketing stimulus use an explicit or an implicit message? Explain your answer. [2]
8. Does this marketing stimulus use a one- or two-sided message? [1]
9. What is the message of this marketing stimulus? [2]