Imagine that the spaces between your teeth are like your kitchen floor. It gets dirty, but regular
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Question:
- Does this marketing stimulus represent advertising or PR? Briefly explain your answer. [2]
- Who is/are the likely target audience(s) of this marketing stimulus? Briefly explain your answer. [2]
- What is Colgate-Palmolive's likely communication objective (inform, persuade, or remind) with this marketing stimulus? Briefly explain your answer. [2]
- What type of appeal (emotional, moral, or rational) is being used in this marketing stimulus? Briefly explain your answer. [2]
- What type of evidence is being used in this marketing stimulus? Briefly explain your answer. [2]
- Does this marketing stimulus use an explicit or an implicit message? Briefly explain your answer. [2]
- Does this marketing stimulus use a one- or two-sided message? [1]
- What is the message of this marketing stimulus? [2]
Related Book For
The Analysis Of Biological Data
ISBN: 9781319226237
3rd Edition
Authors: Michael C. Whitlock, Dolph Schluter
Posted Date: