Imagine that you are a marketer working for Procter & Gamble. Its competitor Neutrogena has launched a revolutionary anti-wrinkle cream on the market. You have been tasked with launching another anti-wrinkle cream to compete. You must make the decision to add to an existing product line like Olay or create a new brand. What decision would you make? Justify your answer.

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In this scenario as a marketer for Procter Gamble the decision between adding to an existing product line like Olay or creating a new brand would depe... View the full answer