Imagine this scenario: As the Marketing Manager for Arnott's Tim Tam, you are responsible for planning the media campaign to launch a new Tim Tam Deluxe range within the Australian market. The product range will be available nationally in supermarkets from October 2023. This campaign has a reasonable budget for media, with $1.5 million to spend. The campaign is anticipated to run from August 2023 to January 2024.

The Tim Tam Deluxe is the most indulgent Tim Tam range. The range included four decadent and extra gooey flavours. This range came about as Tim Tam responded to consumer desire for more adult indulgent flavour combinations.

Question - Propose a media scheduling strategy for this campaign. Discuss how you would distribute the weight/spend across time. Justify your recommendations.

DC4 EXTRA CHOC C BISCURTS MET 175 EXTRA CHOCE TRA CENT BISCURTS NET 75 ARNOITS TimTam DELUXE DARK CHOC RASPBERRY TART FLAVOUR PARNOITS TimTam DELUXE DARK CHOC MINT TRATAREY CENT BRISCINTS NET 05 EXTRA CHOCK BISCURTS MED 075 CENT PARNOITS TimTam DELUXE SALTED CARAMEL BROWNIE FLAVOUR PARNOITS TimTam DELUXE DECADENT TRIPLE CHOC