Imagine you are a senior project manager tasked with implementing a major technological change within a large multinational corporation. The change involves transitioning from traditional paper$-$based processes to a fully digital workflow system across all departments. This change aims to streamline operations, improve efficiency, and enhancecollaboration among teams.

Question $3$

Understanding the diverse organisational cultures is pivotal for comprehending their profound impact on organisational behaviour and performance dynamics. Discuss the four primary types of organisational cultures and their implications for organisational behaviour and performance.