Question: IMC Plan - Select one brand from Canada for imc planning and what are its challenge Pick a consumer brand in which your group has

IMC Plan - Select one brand from Canada for imc planning and what are its challenge

Pick a consumer brand in which your group has an interest that is facing a distinct challenge: This should not be a B-2-B product, as your ability to develop creative and media plans would be considerably compromised in that situation.

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