Question: Important facts you should know about banner advertising include which of the following: Rotating ads is important since banner ads have a promotional life of

Important facts you should know about banner

Important facts you should know about banner advertising include which of the following: Rotating ads is important since banner ads have a promotional life of only about 15 days Placing a banner ad on your own web site is a good promotional method Coordinating banner ads with placements in more traditional media is a wise thing to do Testing banner ads can be done similarly testing direct mail All of the items listed here are true Question 3 1 pts Incentive programs usually are seen as "too promotional" by the Internet's sophisticated audience, and they are not recommended True O False Question 4 1 pts Permission-based e-mail list prices are firm -- it doesn't work to negotiate a lower price per thousand or a cost-per-action purchase. O True False

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