Improving Subject Lines and Opening Paragraphs in Positive Messages:

Study the following paragraphs. Then write an appropriate subject line and opening sentence for each one.

1. Hello! My name is Garrick Williams, and I just saw the terrific website for your organization. Green Living Spaces, which I understand is one of the worlds leading health and wellness companies. I have a number of questions about selling your products and earning commissions. At your website I learned about the possibility of gaining affiliate status, which I am definitely interested in, but I still have many questions not answered at your site.

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2. This is to inform you that your letter of April 4 has been circulated to me as I am in charge of such request. After your inquiry, I looked into the matter of supplying your firm with suffocation warning bags. Yes, we do carry these bags in various sizes. They alert customers to potential child hazards. Due to the fact that these bags are required by many government agencies, we keep them constantly in stock. They are compliant with FDA and USDA regulations. On each bag is a message that is printed in English, Spanish, and French. You will find that items slip easily into these poly bags that are open-ended. According to my records, they are available for immediate shipment.

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3. I have received your message of January 5 asking whether or not our company has an employee recognition program. You inquired about whether we had such a program and whether we found it effective. I can answer in the affirmative to both queries! We do indeed have a recognition program because we have learned that small surprises and tokens of appreciation spread throughout the year help employees feel valued all year long. You asked if we would be willing to give you advice on starting such a program. We feel so strongly about our program that we would be happy to share our system, which is effective in rewarding behavior that we want to see repeated. Our program provides rewards that are simple, immediate, and powerfully in rewarding behavior that we want to see repeated. Our program provides rewards that are simple, immediate, and powerfully reinforcing.

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4. Please allow me to introduce myself. I am Marquis Jones, and I am assistant to the director of Employee Relations at United Anesthesia Associates. We place nurse anesthetists in hospitals. Each year we try to recognize outstanding staff members during Customer Service Week. I understand you provide an Idea Guide and that you sell special recognition gifts. I have a number of questions about them.

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5. Your complaint message about our Mesa/Boogie BQ6 Russian matched pair guitar amplifier tubes that were broken in transit to you has been directed to me for response. Thank you for telling us immediately about this mishap with your Order No. 6090. We also thank you for your thoughtfulness in noting the damage carefully on the express receipt. That information is very helpful. We are sending a replacement shipment of your entire order by prepaid express and expect that it will arrive by February 20 to replace your stock of guitar amp tubes.

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