Question: In 1 9 9 5 , United Parcel Service ( UPS ) ran an ad campaign based around the slogan, moving at the speed of

1995,

United Parcel Service

(

UPS

)

ran an ad campaign based around the slogan,

moving at the speed of business.

2002,

UPS introduced a new slogan,

What can brown do for you?

The new ads are designed to make customers aware of the different services besides fast delivery that UPS offers. By moving away from promoting itself as simply a delivery company, UPS has:

)

used a repositioning strategy

Please explain further.

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