In $2003,$ Motorola released a cell phone, the RAZR, that was a breakthrough in design and major hit with customers. The engineers, designers, and marketers involved came from all over the company. They made decisions independently, including developing the project objectives, the project budget, the project schedule and assigning tasks. The project was finished ahead of schedule and under budget.

The team violated company policy and undermined the line of command in a large organization.

This demonstrates the value of functional organization.

This shows the value of autonomy in teamwork.