in $2019,$ Riyadh$-$based Omar Abdullah $($Abdullah$)$ and Sara Al Faisal $($Al Faisal$)$ launched their$$maiden entrepreneurial venture, the KSA Corporation $($KSA Corp$),$ as an incorporated business$$in the capital city of the Kingdom of Saudi Arabia $($Kingdom$,$ Saudi Arabia$).$ KSA Corp focused$$on providing clients in the Kingdom with Software as a Service, popularly known as SaaS, and selling$$hardware$.$ Celebrating the first anniversary of KSA Corp operations in November of $2020,$ Abdullah$$and Al Faisal had $$ what they believed $$ to be a successful first year and congratulated each other on$$the business doing well. Every project they had landed was profitable and earned them rave reviews$$from the clientele but were still unable to adumbrate exactly how well the business was doing or make$$informed decisions on the way forward.$$But truth be told, throughout the entire first year, the Saudi entrepreneurs had been overwhelmed$$with pitching to new clients and subsequently delivering SaaS solutions and had neglected the$$accounting responsibilities of the business. But even though the duo did not record transactions$$formally$,$ they had maintained all the relevant paperwork and emails, either online or offline.$$Balancing the Books$$While Abdullah wanted to launch the next phase of their strategic plan and take on bigger clients, a$$concerned Al Faisal voiced her concern that $$ in accordance with their original vision $$ KSA Corp$$should be a data$-$driven organization and even they, as entrepreneurs, needed to make informed$$decisions that stemmed from deep business and financial analysis. She impressed upon Abdullah the$$importance of hiring a qualified accountant to first, streamline the startup$$s previous year records and$$then $$ drawing on wisdom from the relevant financial statements $$ they could charter further plans$$for the company.