In 2013, Target, one of the biggest American department store retailers, made its first venture into an international market by opening 124 stores in Canada. Just two years
later, at a cost of CAN $2.5 billion, the retailer closed all its Canadian stores and pulled out of Canada - it was an epic failure. Several reasons have been cited: an IT
compatibility issue that was never solved, a poor understanding of a different cultural context, and a severe supply chain challenge. There are other corporate expansion failures, just as there are some successes, too. Research another company's global expansion success or failure (take your pick), presenting it as a case study on what went right or wrong. Pay particular attention to the role of the distribution/supply chain as part of the expansion success or failure. Outline your conclusions and recommendations for expansion retailers and/or supply chain managers.

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Walmarts success in Mexico can be attributed to several key factors that allowed the company to establish a strong presence in the market 1 Strategic ... View the full answer