In 2014, Heidi Ganahl sold Camp Bow Wow to VCA Animal Hospitals, a leading animal healthcare provider. VCA Animal Hospitals was, in turn, purchased by Mars, Inc. The candy maker has a large pet-care business, which is why it was interested in acquiring VCA Animal Hospitals. Now Heidi, who stayed on as CEO of Camp Bow Wow, needs to make sure her franchise owners successfully change their organizations to match the culture of Mars, Inc. Which of the following actions should Heidi take in order to make this change occur?