In a macro$-$environmental $($STEEP$)$ analysis, we typically ask a number of questions to ensure rigor and conceptual correctness. Which of the following is not a typical example of how to ensure rigor in a macro$-$environmental analysis?

Are all trends rigorously supported and substantiated with data?

Is it current $/$ future in orientation?

Have you defined the focal company's business model appropriately?

Is it more $/$ less the same for all companies within the industry?