Question: v In a macro-environmental (STEEP) analysis, we typically ask a number of questions to ensure rigor and conceptual correctness. Which of the following is not

In a macro-environmental (STEEP) analysis, we typically ask a number of questions to ensure rigor and conceptual correctness. Which of the following is not a typical example of how to ensure rigor in a macro-environmental analysis? Is it more / less the same for all companies within the industry? Is it current/future in orientation? Have you defined the focal company's business strategy appropriately? Are all trends rigorously supported and substantiated with data

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