Question: in a mission statement, the markets component involves asking the following question: Who are the firm's customers? What are the firm's basic beliefs, values, and

in a mission statement, the "markets" component involves asking the following question:

Who are the firm's customers?

What are the firm's basic beliefs, values, and ethical priorities?

What are the firm's major competitive advantage and core competencies?

Where does the firm compete geographically?

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