Question: In a mission statement, the self-concept component involves asking the following question: What are the firm's basic beliefs, values, and ethical priorities? Who are the

In a mission statement, the "self-concept" component involves asking the following question:

What are the firm's basic beliefs, values, and ethical priorities?

Who are the firm's customers?

What are the firm's major competitive advantage and core competencies?

Where does the firm compete geographically?

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