Question: In a new product launch, when there is a problem that cannot be tracked because the firm cannot find a variable for it , typically

In a new product launch, when there is a problem that cannot be tracked because the firm cannot find a variable for it, typically the management should:
withdraw the product permanently from the market.
apply an expected effects matrix to find a solution.
limit the involvement of salespeople and distributors during post-launch.
watch sales.
In a new product launch, when there is a problem

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