In a recent year, Gillette and Bic competed in three product categories as shown in Table...

 

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In a recent year, Gillette and Bic competed in three product categories as shown in Table 1. (a) Determine what types of business are the three SBUS (1. Ball-point pens, 2. Lighters, and 3. Razors) for Bic on the BCG growth share matrix (using Gillette as the key competitor). (b) Determine what types of business are the three SBUS (1. Ball-point pens, 2. Lighters, and 3. Razors) for Gillette on the BCG growth share matrix (using Bic as the key competitor). Table 1: Market Statistics of Three Product Categories Bic Gillette Market Share Mark Growth Market Share Market Growth Ball-Point Pens 60% 12% 20% 2% Lighters 50% 8% 30% -5% Razors 10% -2% 60% 18% In a recent year, Gillette and Bic competed in three product categories as shown in Table 1. (a) Determine what types of business are the three SBUS (1. Ball-point pens, 2. Lighters, and 3. Razors) for Bic on the BCG growth share matrix (using Gillette as the key competitor). (b) Determine what types of business are the three SBUS (1. Ball-point pens, 2. Lighters, and 3. Razors) for Gillette on the BCG growth share matrix (using Bic as the key competitor). Table 1: Market Statistics of Three Product Categories Bic Gillette Market Share Mark Growth Market Share Market Growth Ball-Point Pens 60% 12% 20% 2% Lighters 50% 8% 30% -5% Razors 10% -2% 60% 18%