Question: In a simulated test market, the marketer a . has full control over the selection of consumers who will be exposed to the marketing mix.

In a simulated test market, the marketer
a. has full control over the selection of consumers who will be exposed to the marketing mix.
b. employs a retail measurement service.
c. chooses cities with populations of over 50,000 to receive the marketing mix.
d. cannot be sure that the shoppers in the test market represent the target market.
e. gets real-world data.
In a simulated test market, the marketer a. has full control

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