In a typical distribution chain, which price will typically be HIGHEST? Retailer selling price Distributor selling price Manufacturer selling price Wholesaler selling price It depends Which of the following is CLOSEST to the % markup that a retailer achieved if its margin was 30% on a product that it sold to consumers for $400? 0 40% O 50% O 10% 30% 0 400% Which of the following is NOT a good guideline for segmentation? Companies should always target multiple segments Initial segmentation criteria should ideally relate to the offering's value Customers in different segments should respond differently to an offering Customers within a segment should respond similarly to an offering Each customer should belong to one and only one segment Ethnographic research is the study of human behavior in its natural context. O True O False The best description of the marketing concept is that firms achieve success by... using promotion to persuade consumers to buy the firm's products O determining what consumers want and need and offering that O designing the most innovative and highest quality products O keeping labor, materials, and manufacturing costs as low as possible so to provide low prices O persuading consumers to buy products that they do not need