1. Positioning differs from a value proposition in that it describes many benefits of a product offering whereas a value proposition focuses on a single benefit.

A.True

B. False

.

3. The number of target segments is typically fewer than the overall number of segments that have been identified.

A. True

B. False

4. In a typical distribution chain, whose margin will typically be HIGHEST?

A. Wholesaler margin

B. Retailer margin

C. Integrator margin

D. Unit margin (contribution) of the manufacturer

E. It depends

The following margins are received at various steps along the chain of distribution for a jar of pasta sauce that sells for a retail price of $5.00: Distribution Stage Manufacturer Distributor Wholesaler Retailer Margin 50% 50% 33% 40% What is the manufacturer's variable cost to produce a jar of pasta sauce? $3.00 $2.00 $4.00 $0.50 $1.00