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Positioning differs from a value proposition in that it describes many benefits of a product offering whereas a value proposition focuses on a single benefit True oo False The following margins are received at various steps along the chain of distribution for a jar of pasta sauce that sells for a retail price of $5.00: Distribution Stage Manufacturer Distributor Wholesaler Retailer Margin 50% 50% 33% 40% What is the manufacturer's variable cost to produce a jar of pasta sauce? $3.00 $2.00 $4.00 $0.50 $1.00 The number of target segments is typically fewer than the overall number of segments that have been identified. True False In a typical distribution chain, whose margin will typically be HIGHEST? O Wholesaler margin Retailer margin Integrator margin O Unit margin (contribution) of the manufacturer O It depends Positioning differs from a value proposition in that it describes many benefits of a product offering whereas a value proposition focuses on a single benefit True oo False The following margins are received at various steps along the chain of distribution for a jar of pasta sauce that sells for a retail price of $5.00: Distribution Stage Manufacturer Distributor Wholesaler Retailer Margin 50% 50% 33% 40% What is the manufacturer's variable cost to produce a jar of pasta sauce? $3.00 $2.00 $4.00 $0.50 $1.00 The number of target segments is typically fewer than the overall number of segments that have been identified. True False In a typical distribution chain, whose margin will typically be HIGHEST? O Wholesaler margin Retailer margin Integrator margin O Unit margin (contribution) of the manufacturer O It depends