Question: In a VRIO test a competency is found to be valuable and rare, and the organisation benefits from the competency. However it is not inimitable.

In a VRIO test a competency is found to be valuable and rare, and the organisation benefits from the competency. However it is not inimitable. Does the competency provide competitive advantage?
a.
Yes but only temporary competitive advantage - at some stage competitors will copy the competency and so the firm will lose its advantage
b.
No it provides parity with its competitors
c.
No the cost of holding that competency put the firm at a disadvantage to its competiotrs
d.
Yes sustainable competitive advantage - it will enjoy an advantage for the foreseeable future

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