Question: In analyzing global consumer behavior, Hofstede describes five different dimensions of national culture, the last of which is called temporal orientation, or Confucian work dynamism.
In analyzing global consumer behavior, Hofstede describes five different dimensions of national culture, the last of which is called temporal orientation, or Confucian work dynamism. What is temporal orientation and how is understanding this cultural dimension important to global marketing strategy?
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
