In answer paper, you need to put questions before answer. Limited page for answer is 4 pages - this is not included questions pages) You are store & sales manager who work in the cosmetic company (produce and sell the cosmetic products) and your office is so political. Everyone is just looking for ways to get ahead by plotting and scheming rather than doing the job, and when there is an issue, everyone tries to point finger to others. Your company just launch new natural & hypoallergic foundation range (foundation's brand: Cotton Candy) that has been marketed as hypoallergic and natural foundation that is safe for all skin type and it is well received thus has high sales. After lweek successful launch, you get call from your subordinates at stores receive the complaint from 10 customers who bought the newly launched foundation that there is allergic issue with their skin. You need to tackle this issue since your department (sales & store) are the department who connects your internal with customer. You need to report and solve this issue immediately with production, quality control, logistics, marketing& public relations, top management and also don't forget you need to communicate immediately with your subordinates in the stores to tackle the issue (for example: communication to customers, what needs to be done in the store regarding the newly launched foundation). When you discuss with production and quality control, they insist there is no problem with the production and they start to point finger to logistic that the warehouse doesn't keep the foundation in proper environment that cause skin allergic reaction and blame the store for not keeping the foundation in right place. Finally, you also need to instruct the store supervisors regarding the Cotton Candy foundation to handle customer complaint and the handling of foundation based on top management decision. In the class we have learnt there are many communication channels (with their individual information richness) A. Explain what kind communication channels you can use to communicate and solve this issue with all departments (production, quality control, logistics, marketing & public relation), top management and your store supervisor and why you think channels that you choose are effective & efficient for this case. Below is the organization chart. You should apply communication theory to support your answers (remember to explain the theories you use before the application/ analysis and explain why the channels you use are effective for this case. Hypoallergic & Natural Foundation pai) wapip Al Sen Type As soft as Cotton Candy safe for all skin type CEO Operation Directors Sales & Marketing Directors production (1 manager + 100 operators) quality control (1 manager + 20 quality control engineers) logistics (warehouse, delivery to store) (1 manager + 100 logistic operator) marketing & Public Relation (1 manager + 5 staffs) sales & store (you as manager supervise 20 store supervisor) Use below table format to answer (you can add the row depending on the receivers of communication). Remember to answer accurately (more channel communication doesn't mean better. You need to ensure that the communication channels you use guarantee the effectiveness & efficiency of communication for all receivers) Receivers of Communication Objectives/ purpose of communication Channel of Communication Explanation / reason the channel communication chosen and why the chosen communication channel is effective and efficient Note: 1) Receivers of communication: for example: production manager, top management, and so on. Your channel of communication doesn't have to have only 1 receiver. It can have more than 1 receiver for the same communication channel. 2) Objectives/ purpose of communication (Example: to ask for data or to inform or to discuss, etc). Use bullet point 3) Channel of Communication: indicate clearly the channel, for example: email, phone, meeting, etc). use bullet point to indicate the channel 4) Explanation / reason the channel communication chosen and why the chosen communication channel is effective and efficient. This will be the application of communication theory/ knowledge). Use bullet point if possible B. Write the email communication to top management to report or inform about the issue and facts (you can add example/ assumption about the date of issue, or customer data, graph etc as long as it is aligned with case study here). You will be assessed on how you apply the theory/ knowledge of communication theory