Question: In B 2 B markets, _ _ _ _ _ _ _ _ Blank are firms that buy and reprocess products and services before selling
In BB markets, Blank are firms that buy and reprocess products and services before selling them again to the next buyer.
Multiple Choice
manufacturers
producers
resellers
institutions
governments
Which statement regarding the BB buying process is true?
Multiple Choice
The BB buying process is identical to the BC buying process.
The BB buying process is less complex than the BC buying process.
In the BB buying process, decisions are made quickly and without much consideration.
In the BB buying process, formal performance evaluations of the vendor generally do not occur.
In the BB buying process, the search for information and evaluation of alternatives is more formal and structured.
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