Question: in case Levendary Caf in China To what extent does localization play a role in the success of Levendary? What is meant by localization? Does

in case Levendary Caf in China

To what extent does localization play a role in the success of Levendary? What is meant by localization? Does localization jeopardize its brand identity? If so, what are the implications of this?

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