Question: In Chapter 4 of LS , there is a case of Zappos and it describes how Zappos ran their experiment in the market. Please describe

In Chapter

4

of LS

,

there is a case of Zappos and it describes how Zappos ran their experiment in the market. Please describe how Zappos did that, and include a summary of the

3

items that Zappos did during their experiment that were a result of Zappos 'building a product, albeit a simple one.

'

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