Question: In Chapter 4, we learned about the resource-based view, which argues that competitive advantage is built on resources and capabilities that are valuable, rare, hard
- In Chapter 4, we learned about the resource-based view, which argues that competitive advantage is built on resources and capabilities that are valuable, rare, hard to copy and difficult to substitute with other resources. In our discussion of the Disney case, we added two more properties to this list: durability (how fast or slowly a resource loses its value) and appropriability (the resource may result in superior value creation but that value may be captured by the firms suppliers or buyers instead of by the firm itself e.g. star players capturing most of the value of successful sports team by threatening to move to a different team if they are not paid more). Resources that are durable and whose value is captured by the firm rather than by its suppliers or buyers (in addition to being valuable, rare, hard to copy and substitute) lead to sustained competitive advantage.
- Does Disney have resources and capabilities that possess these properties? Discuss.
- How has Disney leveraged its key resources across businesses? In which businesses have they managed to gain a sustained advantage? Discuss.
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