Product differentiation is essential to the branding process. In choosing to differentiate a product, a marketer has the choice of form, features, performance quality, conformance quality, durability, reliability, repair ability, and style. Collect examples of currently produced products that have been differentiated and branded for each of these design parameters.

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1Form sometimes products are differentiated according to the size shape or physical structure of the product For example consider the umbrella industry In the beginning only traditional two folding or ... View the full answer