Question: IN CLASS WORKSHEET #6 PRICING, PE & CPE final - Compatibility Mode Saved t References Mailings Review View Help Search Shown below is a

IN CLASS WORKSHEET #6 PRICING, PE & CPE final - Compatibility Mode

IN CLASS WORKSHEET #6 PRICING, PE & CPE final - Compatibility Mode Saved t References Mailings Review View Help Search Shown below is a summary report for the Coca-Cola Company with the outcomes in units sold when a price increase was implemented for the Coke brand of cola. COKE Week #1 Week #2 Price $2.99 $3.49 # of 6-Pack Units Sold 2,500 1,800 PEPSI $2.95 $2.95 2,200 2,735 DR. PEPPER $2.90 $2.99 600 680 JONES SODA $3.05 $3.10 120 125 SHASTA COLA $2.55 30 $2.65 90 1. What is the cross-price elasticity (CPE) for Coke versus each of the competitive brands (Pepsi, Dr. Pepper, Jones Soda and Shasta Cola)? Week #1 to Week #2 Coke vs. Pepsi Coke vs. Dr. Pepper CPE Cross Price Elasticity Coke vs. Jones Soda Coke vs. Shasta Cola Accessibility: Unavailable W 79F Sunn

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