Question: In Collis & Montgomery ( 2 0 0 8 ) , the resource - based view Explains that valuable resources and capabilities are not enough
In Collis & Montgomery the resourcebased view
Explains that valuable resources and capabilities are not enough for a good strategy
Claims that firms tend to be relatively homogeneous
Focuses on how to use external forces to develop a competitive advantage
Sees the firm as a unique set of physical and intangible assets and capabilities
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