Question: In defending his famous 5 - Forces model, Michael Porter had suggested in this video that the airline industry was an example of a bad

In defending his famous

5 -

Forces model, Michael Porter had suggested in this video that the airline industry was an example of a "bad" industry, where the five forces were against incumbents.

However, in

2023,

airlines were profitable. On January

22, 2024,

United Airlines reported great earnings.

In this question, please analyze: did circumstances change since

2008,

or was Porter's argument flawed?

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