Question: In developing a marketing plan, the section on goals and objectives defines the parameters by which the firm will measure actual performance. In this respect,

In developing a marketing plan, the section on goals and objectives defines the parameters by which the firm will measure actual performance. In this respect, the goals and objectives section is tied closely to the q, section of the marketing plan.
marketing implementation
situation analysis
evaluation and control
SWOT analysis
executive summary
In developing a marketing plan, the section on goals and objectives

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