Question: In developing a marketing plan, the section on goals and objectives defines the parameters by which the firm will measure actual performance. What section of

In developing a marketing plan, the section on goals and objectives defines the parameters by which the firm will measure actual performance. What section of the marketing plan is the goals and objectives section tied closely to?
marketing implementation
SWOT analysis
evaluation and control
executive summary
situation analysis
In developing a marketing plan, the section on goals and objectives

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