Question: In developing a marketing strategy, there are two steps namely determining the target market and creating a marketing mix to satisfy the chosen market. What

In developing a marketing strategy, there are two steps namely determining the target market and creating a marketing mix to satisfy the chosen market. What do they mean and how do we decide on the target market and bring about a marketing mix? Please discuss the importance of the product life cycle in relation to the components of the marketing mix especially with respect to promotion and pricing strategies.

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