Question: In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was which

In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was which provides the percentages of Internet Carmex mentions that are positive, neutral, or negative.

Multiple Choice

Carmex Twitter followers

Carmex sentiment

Carmex share of voice

Carmex Facebook likes

Carmex conversation velocity

In evaluating whether its Facebook and Twitter social media programs are

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