In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was$\_\_\_\_\_\_\_\_,$ which quantifies the number of Carmex mentions on the Internet as a percentage of all mentions of major lip balm brands.

In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was$\_\_\_\_\_\_\_\_,$ which quantifies the number of Carmex mentions on the Internet as a percentage of all mentions of major lip balm brands.

Carmex conversation velocity

Carmex share of voice

Carmex Facebook likes

Carmex sentiment

Carmex Twitter followers