Question: In Figure 5 - 3 , column B represents which of these in terms of consumer involvement and product knowledge? HIGHCONSUMER INVOLVEMENTLOW CHARACTERISTICS OF THE

In Figure

5 - 3,

column B represents which of these in terms of consumer involvement and product knowledge? HIGHCONSUMER INVOLVEMENTLOW CHARACTERISTICS OF THE CONSUMER PURCHASE DECISION PROCESS ABC Number of brands examined ManySeveral One Number of sellers considered ManySeveralFew Number of product attributes evaluated ManyModerate One Number of external information sources used Many Few None Time spent searching Considerable LittleMinimal

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