Question: In Figure 5 - 3 , column A represents which of these in terms of consumer involvement and product knowledge? HIGH CONSUMER INVOLVEMENT LOW CHARACTERISTICS

In Figure 5-3, column A represents which of these in terms of consumer involvement and product knowledge?
HIGH
CONSUMER INVOLVEMENT
LOW
CHARACTERISTICS OF THE
CONSUMER PURCHASE
DECISION PROCESS
A
B
C
Number of brands examined
Many
One
Number of sellers considered
Many
Several
Number of product attributes evaluated
Number of external information sources used
Many
Time spent searching
Considerable
Little
Minimal
Multiple Choice
routine problem solving
In Figure 5-3, column A represents which of these in terms

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